Beauty Brand Strategy
KNC Beauty Campaign Concept
Client / Course
Course Project
Date
2025
Skills
Audience ResearchContent StrategyPlatform Strategy
Overview
For this course project, I explored how KNC Beauty could better connect with Gen Z through its digital content. The work was a set of recommendations for the brand, not a live campaign.
Putting the deck together
I reviewed KNC's existing presence, competitors, audience behavior, and beauty content trends. From the brand audit and competitive research, I developed an audience persona and content ideas, then put together recommendations for content direction, platform strategy, and paid media.
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